Thursday, February 21, 2013

Top 5 Website Mistakes to Avoid

Does your company have a website?  Are you looking to build one?  Many businesses make critical mistakes when designing their website.   Take a look at the top 5 website mistakes to avoid.  Following this tips will help you to create a site that helps the consumer find you, educates the consumer about your product without boring them, is easy to navigate, is trackable, and engaging.  Click on the link to learn more.

Top 5 Website Mistakes to Avoid

Wednesday, December 5, 2012

7 Social Media Trends That Matter in 2013

There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then throughout the year, I steadily add information that I find about products, services, apps, marketing campaigns, new businesses, and any other idea to it.
Some are scribbled on a memo pad from a hotel room. Others are torn out of magazines or newspapers. There are printouts of pages from the web with handwritten notes and items circled. If it is an idea I think is important, I find a way to create a physical archive of it. Sometimes bookmarking an idea in a browser just isn’t enough.
Then at the end of the year, I look through that folder usually filled with hundreds of small ideas, and start to filter them. I group similar concepts together and think about how they will matter for the new year. My philosophy when looking at trends is pretty simple – I focus on three things:  
Click on the link for more

Wednesday, August 29, 2012

A Basic Guide to SEM

If someone were looking for a product or service, wouldn’t you want your business’s name to appear in front of them right at that moment?   Search engine marketing can make that happen. In fact, 41% of U.S. customers find products and services through online searches. It’s one of the most efficient and cost-effective ways to expose buyers to your business. Click here for a better understanding of SEM basics.