A Basic Guide to SEM

If someone were looking for a product or service, wouldn’t you want your business’s name to appear in front of them right at that moment?   Search engine marketing can make that happen. In fact, 41% of U.S. customers find products and services through online searches. It’s one of the most efficient and cost-effective ways to expose buyers to your business. Click here for a better understanding of SEM basics.  http://marketingmatters.dexone.com/1217/basic-guide-sem/

What's SEO and How Do You Make It Work For You?

What is SEO exactly? Search Engine Optimization.  So why should it be important to you?  In the 21st Century, most businesses, big and small have a website.  But how do you make sure your website is getting noticed?  That's where Search Engine Optimazation comes into play.   Search engines, such as Google, display the results of websites, photos, blogs, Twitter feeds, etc. based on the keywords in your content.   The more optimized your site is, the better chance you have of getting top billing when a potential customer searches for your product/speciality.  Click on the link below for more information and great tips on SEO!
http://marketingmatters.dexone.com/50/a-super-simple-guide-to-seo/

Increase the Effectiveness and Visibility of Your Advertising

Is your advertising working for you. What's right for one business may be completely wrong for your business. Click on the link to learn more about capturing your target audience. Contact The Lewis Agency to make your marketing work for you!

http://marketingmatters.dexone.com/3554/increase-effectiveness-visibility-advertising-2/