There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then throughout the year, I steadily add information that I find about products, services, apps, marketing campaigns, new businesses, and any other idea to it.
Some are scribbled on a memo pad from a hotel room. Others are torn out of magazines or newspapers. There are printouts of pages from the web with handwritten notes and items circled. If it is an idea I think is important, I find a way to create a physical archive of it. Sometimes bookmarking an idea in a browser just isn’t enough.
Then at the end of the year, I look through that folder usually filled with hundreds of small ideas, and start to filter them. I group similar concepts together and think about how they will matter for the new year. My philosophy when looking at trends is pretty simple – I focus on three things:
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